AmaWaterways

Setting a new benchmark for river cruising.

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I rebranded AmaWaterways, a river-cruise company, bringing a warmer, more contemporary expression to every journey, from the first sketches of the mark to the ships themselves.

Services
Brand identity
Merchandise
Year
2025
Sector
Travel
Logo animation: the A monogram draws itself inside a red oval, then settles beside the AmaWaterways wordmark on cream.
AmaWaterways campaign: a ship's captain on the bridge, passion led, beside a river valley, river born
An AmaWaterways river cruise ship in the new livery, sailing at dusk
The AmaWaterways monogram on a suitcase badge and a terracotta silk scarf
Early hand-drawn sketches exploring the AmaWaterways mark
AmaWaterways flags with the line Journeys that move you, and a gold monogram luggage charm

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