Geographic

Turning a single coordinate into a global outlook.

Back to work

Previously Nord62, I rebranded Geographic with a sharper name, identity and sense of direction, for hospitality defined by exploration.

Services: Brand identity
Publication
Sector: Hospitality

Geographic merchandise: a T-shirt, the website on a laptop and a branded down jacket in the mountains

More work

Wow Media

A rebrand for a Los Angeles digital billboard company, giving its identity a sharper visual language built to move on full-motion screens.

AmaWaterways

BrandMerchandise

A rebrand for a river-cruise company, bringing a warmer, more contemporary expression to every journey.

About Lucas

I design logos and brand systems for people and places with something to say. I help them find their direction, then build the identity to carry it, because how a brand feels is as important as how it looks.

Outside work, I’m usually on my bike .

Focus

Brand identity
Logo design
Motion design
Websites

Experience

Matter Of Form Current
Navigator International
Bulletproof
Lewis Moberly
Sunhouse Creative
Big Yellow

Selected clients

Wow Media
AmaWaterways
Ben Bridge
Leger Holidays
Amrit Health
Moods
MZSkin
Geographic
Crans-Étoile

Approach

Built on strategy

Strategy isn’t a service I sell, but every project is built on it. I work closely with strategists, or from your own, so the identity answers the brief rather than decorating it.

From the idea outwards

Systems that are clear, expressive and built to move in the right direction.

Feel as much as look

How a brand feels is as important as how it looks, so the feel of an identity is designed from day one, not added at the end.

What’s left is what’s right

Take things away until only the essential remains.

Contact

lucas.rhys@hotmail.com

Full about page